Yahoo Autos Chrysler CEO Says a Whole Lot of Nothing About the Future of the Brand
Like nearly every other automotive brand in the industry, Chrysler is transitioning to an all-EV lineup. But Chrysler is in a unique position due to how light its product offerings have been for years now. Some may want to know what Chrysler has planned for the future. Autoblog sat down with the brand’s CEO Chris Fuell at the Chicago Auto Show to find out what Chrysler has coming in the next few years — but Fuell didn’t have much to say, at least as far as specifics are concerned.
Compared to everyone else, especially its Stellantis brand mates, it doesn’t seem as if Chrysler has much of anything going on. Sure the Pacifica is great and the 300 SRT reborn 300C sold out in minutes, but other than that, it’s been quiet. That should change soon. Fuell was asked about new product and said “quite a bit” is coming.
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The 300 is set to drive off into the sunset at the end of the year. After that, Chrysler will be just a one-model brand from 2024 until 2025 when the new EV products start coming. And new product that’s really all new is a long time coming for Chrysler.
“Going forward, the first brand-new product to launch really since the 300 launched in 2005 will be our first battery electric vehicle in 2025, so we’re really excited about that” Fuell told Autoblog.
OK, awesome. But what’s coming, specifically? Fuell doubled down on saying everything and nothing at the same time: “We’ve got a pretty quick succession of additional new products and launches that will be coming down the pipe between then and 2028, when we transform the portfolio to full electrification.”
Sensing what she was doing, Autoblog asked her again, what’s coming? She gave another around-the-way answer:
