Citroën is Getting a New Logo

Citroën has refreshed its famous double chevron badge for just the tenth time in 103 years, moving away from its current free-standing silver chevrons after 13 years and one major refresh.

The new badge sets the chevrons inside of a circle, just as company founder Andre Citroën had in 1919. The company's topically-named Global Brand Designer Alexandre Revert calls it a return to the founder's original vision, "the genuine promise of affordable and innovative mobility for all."