COTA offers $350 buyback for F1 U.S. Grand Prix early bird passes it sold for $299

Not only do you not see this often, we don't recall seeing this ever. Last year, the Circuit of the Americas (COTA) sold more than 10,000 general admission tickets for this year's U.S. Grand Prix that happens Oct. 18-20. The early bird price for the three-day passes was $299. Now COTA wants to buy those tickets back from the purchasers for $350 apiece, so that COTA can resell them for an even higher price once the venue announces this year's musical act. COTA hosts concerts on the Friday and Saturday of the race weekend, often booking two marquee musical acts to play as evening headliners. In 2022, Green Day played Friday evening, Ed Sheeran on Saturday; in 2023, Queen and Adam Lambert played Saturday. At some point after last year's early ticket sales, COTA locked in an artist (or band) for this year it thinks will bring all the music lovers to the yard — and it wants to charge them more than $299.