A cryptic message that's been on Blockbuster's website for months has people wondering if it'll make a comeback

• People recently noticed a message on Blockbuster's website: "We are working on rewinding your movie."

• It's been there since at least August of last year, according to Internet Archive screenshots.

• The message sparked speculation of a possible comeback and nostalgia for the defunct rental stores.

The Blockbuster you used to visit may be no more, but the brand's website is showing signs of potential life.

People recently noticed that a message greets you when you visit Blockbuster's website.

"We are working on rewinding your movie," it reads. Discussion around the message has ranged from people wondering if a potential comeback could be in the works — and what that could look like — to a wave of nostalgia for the defunct movie-rental stores.

The message could mean nothing. For starters, it isn't exactly new, as the Washington Post notes. Screenshots from the Internet Archive reviewed by Insider show that it's been there in some form since at least August of last year.

Before that, the website showed a message from its current owner, Dish Network, directing people to Dish's on-demand service.

But the change has stirred up speculation around the possibility that the brand could make a return. "Is Blockbuster really coming back?" reads the headline from a recent MarketWatch report. Vox Media's gaming publication, Polygon, made the argument that it could rent out games and gaming consoles.

When the brand filed for bankruptcy in 2010 after famously passing on the opportunity to buy Netflix for $50 million a decade earlier, the writing seemed to be on the wall — its best days were behind it.