Dacia UK closes online store in Black Friday snub

Dacia has temporarily closed its online sales platform – including the car configurator – as it pushes back against "marketing gimmick" Black Friday.

The move is intended to highlight the value for money offered by the Romanian brand all year around, rather than on just one day.

“At Dacia, Black Friday is just a normal Friday,” said UK brand director Luke Broad. He added: “This is a way to put our money where our mouth is.

"Black Friday can easily lead consumers to overspend on products they don’t need, which isn’t what Dacia is about.”