Advertisement

Dearly Beloved, We Gather to Send Off the Volvo Estate

volvo v60 recharge t8 silver dawn
The Volvo Estate Struggles In an Evolving Market Volvo
  • Volvo has announced it will no longer sell “estates” in the United Kingdom—another blow to the once ubiquitous station wagon.

  • Estates have “been fading out” in the UK and European markets, under the argument that a crossover has more space than a wagon.

  • How much time does the iconic Volvo wagon have left in the US? Given the V60 hybrid’s low volumes, you probably have two to three years at best.


Personal anecdote: Thirty years ago this reporter was living in a middle-class apartment in a large, postwar building in front of The River School, a tony, progressive pre-K through third-grade private institution in the Palisades neighborhood of Washington, DC.

ADVERTISEMENT

While waiting for the metro bus to the Red Line weekday mornings, I watched Volvo wagon after Volvo wagon—mostly 940s and 740s—discharge young passengers onto the sidewalk in front of the school. Volvo was well past its image as the college professor’s car.

That section of Macarthur Boulevard is probably jammed with Teslas these days, but the iconic Volvo wagon endures, sort of. And not for any longer in the United Kingdom, where Volvo has announced it will stop selling “estates.”

While Volvo’s UK lineup is as tony as the premium models it sells in the US, the image of the brand’s estates is perhaps a bit more “gentleman farmer” rural than suburban or Ivy League parking lot.

“They stood for green wellies and Labradors,” former Top Gear co-star Richard Hammond told BBC Radio.

You might think the UK was more resistant to the charms of sport/utilities and hold out on Volvo wagons.

Our market flipped to majority-SUV and crossovers, leaving sedans and wagons languishing on dealers’ lots at least a decade ago. But just a few years after, both the European Union and the UK followed us into our weakness for tall H-points and driving positions.