Yahoo Autos Dodge Challenger Demon 170 Markups Are Everywhere
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Dodge thought it could stop the gouging…
If you’re hoping to be one of those lucky people to actually get a new Dodge Challenger Demon 170, you might also be finding that landing one at MSRP is difficult. While Dodge has said it’s giving preference to dealerships who will stick to the official $99,666 MSRP or about $130,000 for a fully-loaded model, it seems the dealers are a little craftier. Or maybe they’ve all decided if everyone engages in gouging, Dodge can’t do anything about it.
Watch a Mustang wreck out racing a Lamborghini here.
Reports of markups as much as two times the price of the final Last Call Mopar, and some claiming they’ve been quoted even more than that, are all over the place. It’s hard to filter through what might be legitimate and what’s just rumor, but the end effect is the same: this doesn’t make Dodge look like it’s in control of the process at all.
