Dodge informs us 'Density Matters' in new 'Last Call' teaser

The last place we expected to find little green men is in the teaser campaign for Dodge's Last Call series. And yes, we mean "men" plural, because here we again trying to parse a cryptic teaser with two leprechauns. The last teaser showed a little leprechaun acquiring fluids from an IV dispensing a gold liquid. We'll guess that liquid is ethanol, and it turned the little guy into GigaChad — or would that be GigaChaun in this case? The new teaser, called "Density Matters," puts the little guy on one side of a balance scale and GigaChaun on the other. Notice the IronMan-like arc reactor in the heavyweight's chest, glowing yellow.

When the weigh-in gets going, the little guy starts on the bottom with the scale at zero. A switch gets flipped, there's the whine of what could be a supercharger, and Gigachaun's eyes glow yellow as whatever his superpower is takes over. The denouement comes quick, the big guy coming in at 7.1 pounds greater than his alter ego.

But 7.1 pounds of what kind of density is the question. It can't be vehicle power density; the 5,450-pound, 797-horsepower 2023 Challenger SRT Super Stock registers 0.148 horsepower per pound, and the only place you'd see a 39,500-hp Dodge would be in space if Chrysler still had an aerospace department, but Chrysler doesn't. Comparing the power density of various grades of ethanol to one another and to gasoline doesn't yield a number that makes sense in this context, either.