Yahoo Autos Dodge offers select customers a $30,000 paint option for their cars
Is there any end to modern subjects that make one ask a question starting with, "Could you have imagined ten years ago... ?" We're not sure, but here's another one courtesy of Autoevolution: Dodge invited some Challenger SRT Demon 170 buyers to a custom exterior paint palette as part of the Jailbreak program for the 1,025-horsepower coupe. There palette includes 20 color choices that were available on the 1970 Dodge Challenger and another 20 selected by Dodge designers. The secret menu came to light when Tony Diglio, member of a Facebook forum devoted to the Demon 170, posted an e-mail he received from Dodge that confirmed Diglio's choice of Yellow Jacket for his Demon 170. When Diglio asked other forum members if they'd been invited, another member responded in the affirmative and that the one-of-one custom paint job "will cost me $30K more."
A thread on the Hellcat.org forum claims to out some details on the Demon 170's Jailbreak invites. Member dgolay wrote, "There were between 20-25 total people picked for the Demon 170 Jailbreak program. Some were famous people, [a] couple were racers, [a] couple were inside people at Dodge, and about 10 were "normal" people that had bought a lot of Dodges in the past 10 years. Each had the ability to pick from one of 40 colors (20 legacy heritage colors from 1970 or 20 newer colors picked by SRT team). All of the people were sent the 40 paint samples overnight on [the] same day and [the] first one that replied with [an] email to Dodge with their color selection got that color. Only one of each color will be built and the plaque will state it is 1 of 1, the color, and [the] customer name."
