Yahoo Autos Dodge Won't Give Demons to Dealers Who Overcharge
When the Dodge Challenger and Charger Hellcat first went on sale, dealers charged way over sticker for the earliest examples produced. We fully expected dealers to do the same with the $84,995 Challenger SRT Demon, but Dodge is fighting back this time. The company announced today that it will prioritize dealers who sell their Demons at or below MSRP.
In other words, low-serial-number Demons will go to dealers that play along with Dodge while other dealers will have to wait. Additionally, dealers will only receive an allocation for a Demon if they've sold a Charger or Challenger Hellcat in the past 12 months. Sales performance of lesser Challenger and Charger models will also be a determining factor in what dealers receive Demon allocations.
Dodge is also setting up a "Demon Concierge" with a dedicated phone line for Demon dealers and customers. Before each Demon goes into production, the Demon Concierge requires a notarized acknowledgement document signed by the dealer and the customer as well. This document has a detailed list of the technical specs of the Demon as well "safety considerations," which seems reasonable for a car capable of producing 840 horsepower.
The acknowledgement document will also have the agreed-upon price by the dealer and the customer, so Dodge can figure out what production slot that Demon receives. Dodge is really taking this whole don't-charge-over-MSRP thing very seriously.
In addition to the concierge line, Dodge is also setting up a website for Demon buyers to track their car's production process.
Dealers can begin placing orders for the Demon tomorrow (June 21st), but they're only allowed to order as many as they're allocated. Dodge only plans on building the Demon for one model year with 3000 allocated for the US and 300 for Canada.
As we reported last month, the Demon starts at $84,995, but many key options are only $1 each. That includes the Demon Crate, which comes with all the hardware you need to run your Demon on race gas and run staggeringly quick quarter-mile times.
Will these measures be enough to discourage dealers from charging over MSRP? We'll have to wait and find out, but hopefully, this will keep Demon transaction prices somewhat reasonable. And, good on Dodge for trying.
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