'You don’t want to shock people when you come in': Selling Sunset's Jason Oppenheim's failsafe entryway color

When the 'Best Real Estate Agent in the United States' offers selling advice – we take note – especially when it concerns the first room buyers see when they enter your home.

An entryway's power to clinch a sale is no secret – but the founder of The Oppenheim Group (and star of Netflix's Selling Sunset and Selling the OC) reminded us just how impactful, negatively and postively, your styling decisions can be in this space – starting, not least, with paint colors.

'An entryway can allow for different palettes, but I will play it safe and go with white. You don't want to shock people when you come in,' Jason says in an exclusive interview with H&G.

The real estate mogul sat down with us to share his entryway color ideas after curating a palette of Designer Collection paints with Behr – comprising tones he's used in recent penthouse renovations, and was at pains to explain the importance of creating the right first impression with color. 'You want to have a calming presence,' Jason says. This is true in all rooms – but vital when creating an impression on those who pass through your home.'

Like many soft neutrals in his Designer Collection palette, white's tranquil and reassuring aesthetic gets Jason's approval. White, he says, can boost your entryway's appeal in more ways than one.

'Sometimes, entryways can be narrow, so white will make yours feel like a more expansive space,' Jason says. If you're working with a small entryway – or any compact area – Jason recommends decorating with neutrals, or off-whites, that will emphasize its size without impacting its style.

'In my penthouses, I chose Tranquil Gray, Even Better Beige, and Blank Canvas. They are softer, tranquil colors,' he says. 'When you’re looking to sell a place or honestly looking to live somewhere, you just want some peace. I like my home to be a tranquil environment. I like softer, mild, organic colors.'

You can shop for these shades via The Home Depot below.