You Don't Have to Own a Ford Bronco to Off-Road One Now

Until now, if you wanted to check out one of Ford's cool off-road experience centers, you had to own a 2021 or newer Ford Bronco SUV. Sure, the experience was then "free" to owners, but not really. That's all changing now, because if you just wanna have fun and kick up some dirt in a Bronco, Ford is making half-day off-road experiences available to the general public at its Bronco Off-Roadeo locations.

According to Ford, a decent number of people who accompanied Bronco owners to these off-road experiences (spouses, parents, friends, etc.) ended up buying a Ford vehicle themselves—and more than half of those purchases were Broncos. So, someone with a keen business sense at the Blue Oval must've thought, why not open it up to everyone?