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I drove luxury SUVs from Rivian and Mercedes — here's why I'd go with the startup over the competition

The Rivian R1S and Mercedes-Benz EQS SUV electric SUVs.
The Rivian R1S brings ruggedness and quirky features, while the Mercedes-Benz EQS SUV delivers leather-bound opulence.Tim Levin/Insider
  • I drove two awesome new electric SUVs: the Rivian R1S and the Mercedes-Benz EQS SUV.

  • They're both stunning in different ways, but I'd pick the Rivian if given the choice.

  • The R1S is rugged and loaded with cutting-edge features, while the EQS SUV delivers old-school luxury and total comfort.

On the face of it, the Rivian R1S and Mercedes-Benz EQS may seem pretty similar.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

They're large, new, battery-powered SUVs with up to seven seats and steep price tags.

The 2023 Mercedes-Benz EQS SUV.
The 2023 Mercedes-Benz EQS SUV.Tim Levin/Insider

But under the surface, these two green family-haulers couldn't be more different.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

I came away impressed after driving both, but found that their different strengths make them perfect for vastly different buyers.

The 2023 Mercedes-Benz EQS SUV.
The 2023 Mercedes-Benz EQS SUV.Tim Levin

Let's start with the highlights of the R1S, the California startup's hotly anticipated second model that came out last year.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Rivian's whole brand revolves around getting outdoors — kind of like the Patagonia of the auto biz — and the R1S fits right in with that theme.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Read more: I tested the coolest electric SUV you can buy. Take a full photo tour of the Rivian R1S, which has 3 rows and 316 miles of range.

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It's aimed at folks who love skiing, camping, biking, and the like — or at least those who aspire to.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

On an off-road drive, the $90,000 R1S Launch Edition I tested scrambled over boulders, across streams, and up steep, slippery hills without any fuss.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

That's thanks to a whopping 835 horsepower, 908 pound-feet of torque, plus a sophisticated all-wheel-drive setup underpinned by four motors — one driving each wheel independently.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Read more: I drove the Rivian R1S. Tour the sleek, feature-packed interior of the coolest new electric SUV in the country.

A whole slew of off-road drive modes can raise the SUV and change its accelerator's feel to match various terrains.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Plus, cameras pointing in every direction outside the vehicle help you place your wheels precisely and see what obstacles lie ahead.

The 2022 Rivian R1S electric SUV.
The 2022 Rivian R1S.Tim Levin/Insider

After an off-road jaunt, you can use the SUV's built-in air compressor to air up the tires to roadgoing pressures. Owners can also use it for bike tires, inflatable kayaks, and more.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

That brings us to the other big thing I want to highlight about the R1S: It feels like a cutting-edge vehicle from a startup.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Read more: Rivian is forcing some customers to wait years for their vehicle deliveries — and it risks alienating them at a critical time in its fight to become the next Tesla

From a forward-looking design to fanciful features, Rivian pulled out all the stops to make its first SUV feel different and special.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Apart from the air compressor, other unusual features include a flashlight that slots into the driver's door …

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

… and a wireless speaker/lantern combo that neatly stows away between the front seats.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

The R1S's cavernous cargo area can fit a twin-sized air bed — and a Camp Mode can level the vehicle on uneven surfaces.

The Rivian R1S.
The Rivian R1S.Steve DaSilva

Read more: Tesla alums have created a futuristic $125,000 electric RV trailer that'll save your EV's range during road trips

You can unlock and drive the R1S in four different ways, but don't expect a regular old key.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Instead, Rivian offers a waterproof wristband (for taking along on outdoor activities), a carabiner, a key card, and a smartphone app.

The Rivian R1S electric SUV.
The Rivian R1S.Tim Levin/Insider

Inside, you get a minimalist interior that feels more like a light, airy Apple store than a conventional car.