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The 2023 Nissan Ariya Empower+Tim Levin/Insider
Despite the Leaf's success and some improvements over the years, more than a decade without a new electric model has left the one-time trailblazer lagging behind in the EV race. The 2023 Ariya SUV is Nissan's next act.
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Delivering loads more comfort, style, and capability than the aging Leaf, the Ariya proves that even after a hiatus Nissan is ready to go toe-to-toe with today's top EVs.
The basics
The 2023 Nissan Ariya Empower+Tim Levin/Insider
The Ariya landed in the US earlier this year with a starting retail price of $43,190. There are several trims to choose from, two battery sizes, and a hard-to-pronounce all-wheel-drive option called "e-4ORCE."
Nissan lent me a front-wheel-drive Ariya Empower+, which came out to $59,495, including a destination fee and some fancy extras like carpeted floor mats, a $350 two-tone paint job, and eye-catching wheels for $1,900.
Its biggest rivals are other compact electric SUVs like the Ford Mustang Mach-E, Tesla Model Y, Hyundai Ioniq 5, and Volkswagen ID.4, all of which have been around for years.
What stands out: A comfy interior, good range, and straightforward controls
The 2023 Nissan Ariya Empower+Tim Levin/Insider
There's a lot to like about the Ariya, even if it isn't the flashiest or most cutting-edge EV out there.
It's spacious, good-looking, has decent driving range, and is easy to get the hang of — in contrast to some more techy competitors. (Looking at you and your touchscreen-operated windshield wipers, Tesla.)
Without a gas engine taking up valuable real estate, EVs can offer lots more packaging flexibility than gas vehicles, which Nissan took full advantage of here. As a result, the Ariya affords a surprising amount of room to stretch out in front and in back.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
There's no bulky tunnel running down the middle of the vehicle. Rather, there's a wide-open space by the driver's right knee, which lends a sense of openness you don't get in every EV. Plus my test car's wood trim, stylish leather seats, panoramic sunroof, and champagne-colored accents gave it an upscale feel and helped justify the $60,000 price tag.
My tester had the optional adjustable center console, which electronically scoots forward and backward using buttons facing the driver. It's a bit gimmicky, but it can help maximize space up front and put the gear shifter in just the right spot.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
The quirks don't stop there. The open/close buttons on the center console offer access to a secret compartment that electronically unfurls from underneath the dashboard.
The main touchscreen is crisp and responsive to taps, but nothing special. The digital gauge cluster facing the driver is straightforward, easily customizable, and doesn't bombard you with too much information, which I appreciated. And the Ariya manages to provide a clean, minimalist aesthetic without getting rid of every single button.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
Below the touchscreen and on the center console you'll find capacitive switches (the kind you tap rather than click) embedded elegantly into the wood trim. The persistent problem with these types of buttons is they're often too small and subtle to find at a glance while driving.
Nissan solves this issue by supersizing them. It's kind of like an EV for kindergartners, or the elderly.
What it's like to drive
The Ariya drives a lot like other mainstream EVs in that it's smooth and nearly silent. It's got a little kick for tight highway merges, but its 238 horsepower and 221 lb-ft of torque don't leave much to write home about. The all-wheel-drive version, which adds a second motor, should have a bit more pep in its step.
Range is a high point. The model I sampled is EPA-rated for a robust 289 miles, and the Venture+ version returns 304 miles for just over $47,000. It's a no-brainer to get that one rather than the base model, which promises a mere 216 miles.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
Long road trips will be easy as cake thanks to Nissan's wonderful ProPilot 2.0 system, which uses an array of sensors to accelerate, steer, brake, and even change lanes for you on the highway. Moreover, it allows for hands-free driving on stretches of road that Nissan has mapped out and changes lanes for you. I found it relieved some of the monotony of bumper-to-bumper New York traffic.
Just like in Ford and GM's similarly-equipped vehicles, a driver-monitoring camera mounted to the steering column watches to make sure you don't start scrolling Instagram while ProPilot 2.0 is active.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
Hands-free driving isn't available across the board, but Nissan doesn't skimp on standard safety features. The base Ariya comes equipped with lane-keeping, blind-spot monitoring, and rear cross-traffic alert.
What falls short: Some of the things people love about EVs
I'll keep this section short, because I really enjoyed the Ariya overall. But buyers might miss some of the things people love about electric cars, like a sprawling, feature-packed touchscreen, super-quick acceleration, and a front trunk. The Ariya doesn't offer one-pedal driving, a popular feature that lets drivers come to a stop by simply lifting their foot off of the accelerator.
The 2023 Nissan Ariya Empower+Tim Levin/Insider
Nissan says the Ariya can charge from 20%-80% in 40 minutes using a sufficiently powerful fast charger. That's not too shabby. But the best offerings from Hyundai and Kia can do 10%-80% in just 18 minutes.
Don't call it a comeback
The Ariya is a little late to the party. But its stylish looks, no-fuss operation, and solid range make it an appealing and approachable choice in the growing EV market.
Do you love your EV? Never giving up gas? We want to hear your opinions on electric cars. Contact this reporter at tlevin@insider.com
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