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Elon Musk Says Tesla Will Build a "Normal" Truck If Cybertruck Fails

Photo credit: Tesla
Photo credit: Tesla

From Road & Track

Welcome to The Grid, R&T's quick roundup of the auto industry and motorsports news you should know this morning.


Musk: Tesla Will Build a Normal Pickup If Cybertruck Fails

When Tesla first announced it was going to build a pickup truck, auto industry watchers interpreted it as the California company taking direct aim at one of the most lucrative segments in North America. But when Tesla revealed its Cybertruck last fall, it became clear Elon Musk and co. had different ideas. In an interview with Automotive News, Musk explained that the Cybertruck was born out of a simple desire to build an "awesome" car. And if people don't like it, Musk has a "plan."

"If it turns out nobody wants to buy a weird-looking truck, we'll build a normal truck, no problem," Musk said. "There's lots of normal trucks out there that look pretty much the same; you can hardly tell the difference. And sure, we could just do some copycat truck; that's easy. So that's our fallback strategy."