Even the Honda Ridgeline Outsold the Jeep Gladiator Through June
The Jeep Gladiator isn’t exactly a poor seller, but it hasn't been the Wrangler-level runaway success that Jeep hoped for. In fact, a serious slide in sales this year means it‘s actually being outsold by the longtime punching bag of midsize pickup trucks: the Honda Ridgeline.
In its Q2 sales report, Stellantis announced that it had sold 27,326 Gladiators through June, a 29% drop—down by more than 11,000 trucks over the same period last year. By contrast, Honda's pickup leapt 38 percent from last year's first half, reaching 27,430 to pip Jeep by just 104 sales. It's marginal, sure, but we all know how the saying goes—winning's winning, whether by an inch or a mile.
The reason why we care at all is because the Ridgeline has been always pooh-poohed by conventional truck owners, who dismiss its unibody construction and mechanical relation to the Odyssey minivan. But Honda's unique approach has earned the Ridgeline a loyal following that includes our own commerce editor Jonathon Klein, who explained the Honda's appeal: