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Exquisite 1951 Mercury Custom Takes the Spotlight at Monterey 2023

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Celebrating the Legacy of Automotive Customization and Award-Winning Artistry.


Prepare to be captivated by a true masterpiece on wheels as the 1951 Mercury Custom, Lot R321, graces the stage at Monterey 2023. This exceptional vehicle has earned its place in automotive history, with accolades including the Grand National Roadster Show Outstanding Radical Custom Award. With a rich backstory and exquisite craftsmanship, this Mercury Custom is a testament to the passion and artistry of automotive customization.

Originally built and painted by the legendary Dick Dean, this awe-inspiring creation draws inspiration from the iconic Hirohata Mercury. In 1989, Noel Blanc became the proud owner of this remarkable vehicle, which subsequently garnered attention and acclaim at the 1990 Grand National Roadster Show, where it was honored with the Outstanding Radical Custom award.

Magazine enthusiasts will recognize the 1951 Mercury Custom, as it graced the pages of Street Cruizin' and Custom Rodder magazines in the summer of 1991. Its flawless design and attention to detail continue to impress enthusiasts and collectors alike.

At first glance, the 1951 Mercury Custom immediately commands attention with its chopped roof, lowered profile, and custom touches. Channeled over a 1977 Oldsmobile 88 chassis, this masterpiece boasts an air suspension with a pump, ensuring a smooth and adjustable ride.

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Under the hood lies a 455 CI Oldsmobile V-8 engine, featuring an Edelbrock Performer intake manifold and Holley carburetor. The powertrain is complemented by an Edelbrock valvetrain and a Turbo 350 automatic transmission, ensuring a balance of power and reliability.

The Pearl White body with Gold coves is a visual delight, exuding elegance and timeless charm. Inside, the interior boasts a matching White and Gold theme, reminiscent of the style and luxury of the 1960s. Thunderbird bucket seats provide both comfort and a touch of nostalgia. To enhance the driving experience, air conditioning has been integrated, ensuring a pleasant journey in any weather.

This custom masterpiece showcases impeccable attention to detail, featuring a 1954 DeSoto grille with custom end pieces. The headlights and tail light lenses have been expertly frenched, further enhancing the sleek and streamlined appearance of the vehicle.

As the 1951 Mercury Custom takes center stage at Monterey 2023, it serves as a reminder of the passion, dedication, and artistic vision of automotive customization. This timeless creation embodies the spirit of the golden era of custom cars, captivating all who lay eyes upon it.

Whether you're an avid collector or a connoisseur of automotive artistry, the 1951 Mercury Custom, Lot R321, is a must-see at Monterey 2023. Prepare to be transported back in time as you admire this exceptional vehicle, a true symbol of craftsmanship and creativity in the world of automotive customization.

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