Extreme E claims 144 million viewers for 2023

Extreme E has reported another year-on-year increase in its global audience, with more than 144 million watching the all-electric off-road series during the 2023 season.

It marks a six percent ride from the 2022 season, when the audience figure was 135 million, and a substantial increase on the Season 1 figure of 102.8 million.

Digital numbers also rose, with 2.1 billion potential impressions and 109.8 million engagements across all social media posts relating to Extreme E, an 18 percent increase in engagements across Facebook, X (formerly Twitter), and Instagram, with X standing out as the strongest of the three with 53.7 million engagements and 699.7 million potential impressions. There was also a 71 percent increase in followers of the series’ official accounts.