Facebook Is Trying to Make Dealers Pay for Car Listings

Facebook Marketplace, over the past few years, has taken the vehicle-classifieds crown from Craigslist. It did so almost by accident; Facebook spun up Marketplace just as Craigslist instituted a fee for selling cars on its platform. Now, it seems new rules from Meta aim to get in on that cash — but only for dealers.

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Early this year, according to Automotive News, Meta changed the rules around Facebook Marketplace listings. Now, Facebook business pages can no longer post Marketplace ads for vehicles. Instead, they’ll have to purchase ad space within the Marketplace storefront, and hope that their ads come up under relevant searches.

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