Yahoo Autos Faith-Based ‘Family Camp’ Pitches Tent In Top 10 Carried By Midwest, South – Specialty Box Office
Roadside Attractions’ faith-based family comedy Family Camp opened to $1.42 million and is no. 9 of the top 10 ten this weekend on 854 screens. One of the strongest specialty openings this year, the film saw a release campaign led by WTA Media lean heavily into the faith-based audience with strong grassroots marketing to churches and ministry organizations, an active digital and social presence and partnerships with the K-LOVE and Air1 faith-based radio networks.
Star Tommy Woodard and Eddie James (The Skit Guys) have promoted the film at their live events for the past six months.
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Top performing markets were centered in the Midwest and South and include LA/Orange County, Dallas-Ft. Worth, San Antonio, Phoenix, Oklahoma City, Nashville, and Sacramento for the story of two polar-opposite families that find themselves reluctantly sharing a cabin for a week away at church camp. With a highly coveted camp trophy at stake, dads Tommy and Eddie end up lost in the woods.
“We are happy with Family Camp’s Top 10 performance as the indie market begins to open up. Families turned out across the country for this faith-based comedy,” said Roadside co-president Howard Cohen. The specialty box office has been notoriously hard to predict but he had hoped to be in the seven figures.
Estimated three-day box-office grosses for the PG-rated pic, PSA of $1,670, broke down to Friday: $499,110; Saturday: $530,095; Sunday: $397,570.
Meanwhile, Neon’s unrated Pleasure, the debut feature by Sweden’s Ninja Thyberg about the Los Angeles porn industry made $17.3K on two screens in NY and LA for a PSA of$8.6K. Breakdown – Friday: $10.3K; Sat: $3.8K; Sun: $3.1K.
Bleecker Street’s Montana Story about a complicated reunion of estranged siblings on their family ranch, grossed $20.1K this weekend in four theaters for a PTA of $5,026. Breakdown – Friday: $8,743; Saturday: $6,492; Sunday: $4,869. It will be rolling out to reach about 300 theaters Memorial Day weekend.
