Feeling the pinch at the grocery store? Here's how you can save by buying store brands

When you stand in front of a grocery store shelf, you'll likely find a name-brand can of peas right next to one with the store's name on it.

You might be tempted to go for the better-known brand – you know, the one you've seen on commercials – thinking it offers better quality than the store brand or that the 20% cost savings isn't worth the risk that the taste isn't the same. But you might want to think again.

Inflation has eased, but high prices still likely have you saving where you can. And one money-saving method to consider is shopping store brands, which are usually cheaper than name brands.

Money-conscious shoppers have recently adding more store-brand products to their shopping carts. In 2022, store brand sales rose 11.3% across product categories, according to the Private Label Manufacturers Association.

Some of you aren't convinced. A Consumer Reports survey from 2022 found that 43% of shoppers said they buy store brands occasionally or not at all, with some citing concerns over taste and others saying the price is not that different from name-brand products.

Here's what you need to know about shopping store brand products:

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What are examples of store brands?

Store brands, also known as private labels, refer to products that carry the retailer's name and are meant to compete with name-brand goods.

Some examples of store brands include Costco's Kirkland Signature, Walmart's Great Value, Whole Foods' 365, and Trader Joe's eponymous label. Grocery stores, like Kroger, also have store brands.

You can find a wide range of store-brand products, from condiments to nuts to soup to yogurt to bread and frozen vegetables.