First Images: Toyota Bringing Camry XSE to NASCAR Cup Series in 2024

Toyota is bringing the Toyota Camry XSE to race in the NASCAR Cup Series in 2024.

The manufacturer announced today that the the Camry XSE will replace the Camry TRD Next Gen—a car that notched 18 wins and 25 pole positions in Cup over the past two seasons—starting with season kickoff Busch Light Clash at the L.A. Coliseum on Feb. 4.

The new Toyota entry has been crafted to resemble the recently unveiled 2025 Toyota Camry XSE, within NASCAR limitations.

Earlier this month, Ford announced that it would be bringing the Mustang Dark Horse to the NASCAR Cup Series in 2024. Chevrolet, which swept all three manufacturer championships in NASCAR (Cup, Xfinity and Craftsman Truck Series) in 2023, is slated to continue racing its Camaro ZL1 in Cup at least through 2024.

“The 2024 Camry XSE race car will properly highlight Toyota’s attention to detail as has been showcased in the new street version Toyota Camry," said Paul Doleshal, group manager of motorsports, TMNA (Toyota Motor North America). "We are excited to bring this car to the race track and continue to achieve success with it for years to come. The amount of work put into this car’s production cannot be overstated, and we thank everyone at TRD and Calty Design for their efforts in creating a premier vehicle for our team partners to compete for wins and championships.”

Toyota races three different nameplates in NASCAR, including the GR Supra in the Xfinity Series and the Tundra TRD Pro in the Craftsman Truck Series.

“The foundation of Toyota’s presence in NASCAR is our commitment to continuous improvement on and off the race track," said David Wilson, president of TRD. "Our Camry XSE race car reinforces that mantra and accurately reflects the key design attributes of the all-new production Toyota Camry.

"As we prepare for the 2024 season, we look forward to working closely with our race team partners to optimize the performance of the newly-designed Camry race car so we can continue our legacy of leading laps, winning races and competing for championships with the Camry nameplate.”

Teams racing Toyotas in the Cup Series for 2024 are Joe Gibbs Racing (Denny Hamlin, Christopher Bell, Martin Truex Jr., Ty Gibbs), 23 XI Racing (Bubba Wallace, Tyler Reddick) and Legacy Motor Club (John Hunter Nemechek, Erik Jones).

Bell was the highest finishing Toyota driver in the Cup Series championship for 2024, when he finished fourth. Ryan Blaney (Ford) won the 2024 title, followed by Chevrolet drivers Kyle Larson and William Byron.