Ford Crashes Easter Jeep Safari With Five Concept Broncos

Jeep has a yearly tradition of bringing out a host of Wrangler-based concept vehicles for the Easter Jeep Safari, an off-roading event held annually in Moab, Utah (which, yes, allows non-Jeep 4x4s to attend). Now, Ford has decided to get in on the game, bringing a bunch of aftermarket-upgraded Broncos to barge in on Jeep's fun. And what Ford has built looks pretty compelling.

Ford unveiled a total of five Bronco concepts on Tuesday—four real-deal Broncos and one Bronco Sport. They were designed in collaboration with RTR Vehicles, ARB 4x4 Accessories, and 4-Wheel Parts, each rig featuring a collection of aftermarket accessories meant to show off the ways you'll be able to customize your new Ford 4x4.

RTR's Bronco, based on the four-door Badlands trim, gets a custom rear bumper and rock sliders, a 3D-printed grille with "simulated accent lights," and a roof-mounted light bar. Under the fender flares are RTR Tech-6 wheels wrapped in 35-inch tires, plus there's a combination refrigerator/freezer in the trunk for camping. It's easily identified by its unique topography-themed livery.

The Bronco built by ARB, also based on a Badlands four-door, gets new front and rear bumpers, heavy-duty rock sliders, and a differential cover to shield the diff from off-road damage. There's also an ARB air compressor for adjusting tire pressure or running air tools on the trail. With a big "ARB" logo pasted to the doors, it's hard to miss.