The Ford F-150 Lobo Could Finally Be Coming To The U.S. As A Performance Pickup

The Ford F-150 Lobo looms on the horizon in the U.S. After more than two decades of the nameplate’s success in Mexico, the Lobo could finally be headed to America as a performance truck, much like the late and great SVT Lightning. Well, if the latest rumors that Ford Authority reported on turn out to be true.

According to unnamed sources at Ford, a new model called the F-150 Lobo will debut along with the rest of the 2024 F-Series lineup. The F-150 is due for an update, and Ford has patented a number of model names that indicate new F-150 trucks are on the way; among these are the F-150 Thunder, F-150 Flash and F-150 Lobo. Ford has been selling a Lobo pickup in Mexico since 1997, using the nameplate to distinguish between its work models and upscale F-150 trucks.

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The new Lobo will feature small changes to the F-150 that Ford can cheaply install during assembly. The point is to offer more options in order to easily maximize profits from the F-150, which is a consistent best-seller for Ford. But if that means that my lifelong dream of a U.S. market Lobo will finally come true, then I’m all for it, even despite Ford’s cynical exercise.