Ford Is Giving $2,500 to Bronco Buyers Who Cancel and Change Their Orders

Ford’s supply chain constraints are forcing the automaker to get creative about Bronco sales. Ford is giving $2,500 in discounts to Bronco buyers who agree to cancel their original orders and place new orders on Bronco trims that work around Ford’s current lack of supply.

The discount will also apply to different Ford models altogether, including the Bronco Sport, Ranger and F-150. But if you were after a Bronco for its off-road abilities, you’re out of luck because the big discount will not apply to new orders of F-150 Tremor and Raptor models, according to CarsDirect.

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Ford is having issues with what it calls “constrained commodities,” which are slowing down Bronco production. Specifically, the automaker is having trouble sourcing enough MIC hardtops and certain components that go into the Lux and Sasquatch Packages, as CarsDirect reports.

Since Ford can’t build these Broncos fast enough, the carmaker has introduced the “2023-Model Bronco Cancel Order & Purchase Replacement Offer.” The incentive will last through April 3, and will also apply to orders of seven other Ford models: the Bronco Sport, Edge, Escape, Expedition, Explorer, Ranger and F-150. These are new orders, so they’d be for 2023 models, and not all trims are eligible.

The 2023 F-150 Raptor and F-150 Tremor won’t be getting the discount, which seems like a missed opportunity for off-road enthusiasts. The Ford Bronco and F-150 are arguably worlds apart — different segments, different prices — but a prospective Bronco Sasquatch buyer could’ve opted for a gnarly built-to-order off-road truck in lieu of their off-road SUV that will seemingly never be built.