Ford offers Tesla drivers $1,500 discount to switch

• Ford is offering Tesla owners a special discount on its F-150 Lightning and Mustang Mach-E.

• The discount is reportedly called "Tesla Competitive Conquest Bonus Cash."

• This move comes as Ford reportedly faces challenges in offloading its electric cars.

Ford is taking aim at Tesla.

The automaker launched an initiative earlier this month to give Tesla owners a special discount on some of its cars.

Ford is offering Tesla owners who purchase a F-150 Lightning or Mustang Mach-E an extra $1,500 off.

Ford Authority was the first to report on the discount. A spokesperson from the company confirmed the incentive and told Business Insider the program launched on April 3.