Ford previews the next addition to its Western-themed King Ranch lineup

Ford buyers will soon have another Western-themed King Ranch-branded model to choose from. The company released a short preview video to announce the next addition to the range will make its debut on February 24.

Posted on Twitter, the six-second teaser asks more questions than it answers. It shows the outline of a car speeding towards the camera on a dirt road, and it cuts to a man's hand moving a dial on a center console. The w-shaped King Ranch emblem that has appeared on numerous models for nearly two decades is visible at the end of the film.

While the video doesn't reveal the car's identity, there are several nameplates that we can safely rule out. Don't expect to see a King Ranch variant of the electric Mustang Mach-E, for example. It's not difficult to imagine a Bronco King Ranch, but the silhouette briefly shown at the beginning of the preview doesn't match the off-roader's. Bronco Sport? Yeah, it's possible, but its center console doesn't look like the one flashed in the video.