Ford Thunderbird Return Rumors Swirl

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Is the nameplate making a comeback?

Theories have been swirling around for some time that the Ford Thunderbird could make a return in many different forms. Those theories really took off recently with an interesting development a Ford recently filed the name with the United States Patent and Trademark Office. The filing was done on January 13, fueling speculation about what it could mean.

Here’s the cold, hard facts: automakers routinely file trademarks for legacy names. For example, Ford has sat on the “Model E” name for a long, long time and consistently files to renew the trademark. That irked Elon Musk, who wanted to use the name for the third Tesla, which he finally called the Model 3 instead. You’ll rightly note there is no Ford Model E in existence today and there might never be, but the automaker is keeping its options open. That could be all that’s going on here, or it could be something else. Ford likely is trying to keep everyone guessing, especially the competition, because that’s the name of the game.