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Ford trademarks 'Thunder' name for F-150, Ranger and Maverick

Ford trademarks 'Thunder' name for F-150, Ranger and Maverick


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Ford stirred up a storm of speculation by asking Canada's intellectual property office to trademark the "Thunder" nameplate in June 2022. It filed three separate applications for the Maverick Thunder, the Ranger Thunder and the F-150 Thunder, so a new trim could be around the corner.

Spotted by Motor1, the trademark application explains that the name Thunder is being claimed for motor vehicles including automobiles, pickup trucks, and sport utility vehicles. While that's vague, and not unusual, it at least tells us that Ford isn't planning on releasing a remote-controlled F-150 toy under the Thunder brand. And, a Thunder could nicely complement the Lightning, but we don't think that's what's going on.