How Fox Sports Is Turning Your Favorite NASCAR Drivers Into Superheroes

• When Fox Sports begins its live coverage of the new NASCAR season, its program design will incorporate graphics that will cast drivers as bigger-than-life superheroes.

• NASCAR and other racing series provide an avalanche of data for television coverage.

• During a typical race, elements of what viewers see on screen bounce between Fox locations in Charlotte, Los Angeles, Pittsburgh and the mobile broadcast studio at the race site.

If you view your favorite race car driver as a superhero, you’re in luck.

So does Fox Sports.

When the network begins its live coverage of the new NASCAR season, its program design will incorporate graphics that will cast drivers as bigger-than-life superheroes, similar to the effect Fox has used in broadcasting other sports.

The “comic book” look is part of a new graphic design that will change the screen “face” of NASCAR broadcasts on Fox, which will broadcast the first half of the season.

“It’s going to be a dramatically different look for the viewer,” said Zac Fields, Fox Sports senior vice president of Graphic Tech and Integration. “The new look capitalizes on some of the themes we’ve used across other sports. We’ll be using action shots of drivers in a comic book style drawing as part of the theme. Our NASCAR look has evolved from that process. It’s about how we elevate these drivers and athletes to be in this superhero model.”