All Future Rolls-Royce Models Will Be Electric

All Rolls-Royce models will be exclusively battery-powered by the end of 2030, company boss Torsten Muller-Otvos confirmed to Autocar in an interview published Tuesday.

Following "Series 2" refreshes of the current V-12-powered Ghost, Phantom, and Cullinan models, the ultra-luxury automaker will switch to all-electric.

“By the end of 2030, there will be no more V-12,” Muller-Otvos told Autocar. “Series 2 cars will be V-12, brand new Rolls-Royces [will] always be electric.”

Muller-Otvos stopped short of providing a timeline for launching all-electric replacements for its range, saying the current Phantom could have an exceedingly long lifespan.

“It’s 10 years or even more,” he said. “The first Phantom was 14 years. The Phantom is 10 percent of our volume, they go for over €1 million, so I wouldn’t be surprised to see it go on and on [as a V12].”

The company's first electric car, the Spectre, was launched in October. It's positioned as the successor to the Phantom coupe, with classic Rolls proportions and an eye towards the future.

“People tell us would have bought Rolls-Royce Spectre with a V-12,” Muller-Otvos said. "This shows it is the right car.”

Muller-Otvos also told Autocar Rolls-Royce plans to step up its production of "very limited-run" models, as much as every other year, “as a maximum of making three or four [examples], not 15-20 as this is not then coach building."

“This is something we do by invite only with our long existing clients," he added. "You need to know them well as you work together on a long, long project.”

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