Genesis GV70 Project Overland takes the luxury brand off-roading

Hyundai-owned Genesis is going off-roading — in Europe, at least. The carmaker's European division teamed up with a German off-road specialist named Delta 4x4 to develop a more rugged version of the GV70 that gains a lift kit and a roof rack with numerous accessories.

Presented at the Essen motor show, the GV70 Project Overland remains a concept; plans to put it in production haven't been announced yet. Delta 4x4 started the project by lifting the crossover's suspension system and widening its track. It then added 18-inch Classic B-Rugged wheels wrapped by Continental ATR tires, and it tacked black plastic flares onto the wheel arches to compensate for the extra width.

Up top, there's a custom-designed roof rack to store equipment such as storage boxes and recovery boards. Extra lighting adds a finishing touch to the build: The front bumper gets four individual LED pods, while the roof receives a wide, dual-row LED light bar from PIAA.