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Genesis reveals X Convertible concept in the L.A. sun

Genesis reveals X Convertible concept in the L.A. sun


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Genesis completed its X concept trilogy with the introduction of the X Convertible concept Tuesday in L.A., taking advantage of the gorgeous Southern California weather to show off the droptop version of the grand tourer we saw in 2021 and the "Speedium" shooting brake that was teased earlier this year. What better venue for the introduction of a futuristic convertible concept than Los Angeles? Even better, Genesis took to the open air to introduce its new drop-top, eschewing the stuffy show floor in favor of a beautiful beachside sunset.

"Genesis started life by producing sedans mainly targeting business users. While creating a new, differentiated design DNA, we gradually increased the emotional appeal by applying this DNA to the SUV typology. Now, electric powertrains have given us the perfect scenario in which to enjoy nature, and propelled the brand to create vehicles with even greater emotional resonance," said brand Chief Creative Officer Luc Donckerwolke.