GM CEO Mary Barra Says EVs Under $40,000 Aren't Profitable, Sells Them Anyway

Several governments have vowed to ban the sale of internal combustion vehicles at some point in the 2030s. However, that goal is contingent on automakers producing affordable electric cars for everyone to purchase. General Motors CEO Mary Barra has stated that she believes cheap EVs won’t become as profitable as traditional cars until the next decade.

At a Sanford Bernstein conference, Barra stated that EV battery costs are still too high for manufacturers to build profitable mass-market vehicles that sell for $30,000 to $40,000. Reuters reported that the GM CEO predicted that electric and combustion vehicle costs will equalize “sometime in the latter part of this decade… maybe a little longer.”

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