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GM Confirms It's Making $1500 Option Mandatory on Some New Models

Photo credit: GMC
Photo credit: GMC
  • GM is making a $1500 option mandatory on all new Buick, Cadillac, and GMC vehicles, according to a report today by the Detroit Free Press.

  • The option is for the three-year OnStar and Connected Services Premium Plan.

  • Essentially a price hike, GM's mandatory option looks to be the latest example of automakers finding ways to raise prices.

What once was an option is now becoming mandatory and being rolled into the price of some new General Motors vehicles. That's because the company is reportedly making a $1500 option standard on all new Buick, Cadillac, and GMC models, according to a story today by the Detroit Free Press.

The option in question is GM's OnStar and Connected Services Premium Plan. It provides three years of access to services that include automatic crash response, roadside assistance, turn-by-turn navigation, a remote key fob, vehicle diagnostics, a Wi-Fi hotspot, and more. Whether customers use it or not—and regardless of the fact it's still called an optional package—a GM spokesperson told Car and Driver that it has been made standard on June 2 on "new retail Buick and GMC vehicles in the U.S." and was added as standard to "new retail Cadillac Escalade vehicles" in the U.S. on July 18. The automaker said making the package standard "helps to provide a more seamless onboarding experience and more customer value."

Also mentioned is that the same situation could face Chevy customers, as the brand is reportedly still finalizing its plans for similar services.