Yahoo Autos GR Corolla, Civic Type R, And Bronco Raptor Already Facing Severe Dealership Markup
Just because the market for cars is starting to cool off for the winter doesn't mean dealer markups are going away. Three of the hottest new enthusiast vehicles, the Toyota GR Corolla, the Honda Civic Type R, and the Ford Bronco Raptor, are all being hit with severe markups from dealerships before they even come off delivery trucks.
The Type R is arguably the hottest commodity of the three, and the markups reflect that. Empire Honda of Manhasset, New York confirmed to Road & Track over the phone the Sonic Grey example it has coming in will come with a $25,000 markup over the car's $43,990 MSRP. That's a grand total of nearly $70,000.
It wasn't the only dealership to add markups for incoming Civic Type Rs. Long Beach Honda in Los Angeles told us it's preparing to list its singular allocation for $75,000 to $80,000, though it's willing to negotiate in person. Ocean Honda of Port Richey, Florida, also confirmed to Road & Track it would be marking up future Type R deliveries, but declined to give exact numbers over the phone. According to Carscoops, this dealership recently asked one customer for a $20,000 markup over MSRP. Cars.com lists countless other new Type Rs listed for as much as $63,990.
With a starting price of $35,900, the GR Corolla might be cheaper than the Type R on paper, though when dealers get involved, things get messy. Prestige Toyota of Ramsey, New Jersey told Road & Track it has yet to receive any allocations, but confirmed it will be adding a market adjustment on top of MSRP when cars do arrive. According to a spreadsheet tracking dealer prices put together by users of the grcorollaforum.com forum, buyers at that dealer could be faced with a markup of up to $25,000 for Circuit Edition cars. Notably, the Circuit Edition models aren't slated to show up at dealers until spring 2023.
According to that same spreadsheet, Mike Erdman Toyota of Cocoa, Florida is asking $10,000-$15,000 over MSRP. When reached over the phone, the dealership told Road & Track its GR Corollas would have a markup, but did not confirm numbers. The representative also told us it could waive the markup if the buyer financed through Toyota. Mossy Toyota, a dealership in San Diego, told us it will likely place a market adjustment of $5000 to $10,000 over MSRP once it gets its first shipment of GR Corollas.
If you thought the Bronco Raptor might be immune from markups just because the standard truck has been out for a couple of years, think again. The heavy-duty Raptor version is commanding some ridiculous prices from dealerships. Cars.com has over 25 new Bronco Raptors listed for over six figures as of this writing. As a reminder, MSRP for the high-riding, desert-running SUV comes in at $82,550 fully loaded.
The biggest offender comes from Encinitas Ford in California, where its Bronco is listed for a staggering $154,000. Following closely behind is Grapevine Ford Lincoln in Texas, where it has a Bronco Raptor marked up to $150,000. Looking for a bargain? Head on over to Hoffman Ford in Harrisburg, Pennsylvania. It has a Raptor listed for just $145,000.
Encinitas Ford declined to comment on whether people were actually interested in paying that much for a Bronco Raptor, but Empire Honda, the dealership with the $25,000 Type R markup, told us it had a buyer lined up for the car. Forum activity across the internet suggests these cars, as well as the GR Corolla, are backed by massive demand across the country. So don't expect these markups to disappear any time soon.
You Might Also Like
