Harley-Davidson Name and Badge Finally Grace a GMC Sierra

From Car and Driver

• Experienced Harley-Davidson specialist Tuscany will build 250 Harley-Davidson GMC Sierra pickups, priced at $94,995.

• This is the first time that the Harley name, often seen on Ford F-150 pickups, will be on a GMC truck.

• The pickup will be unveiled at the Barrett-Jackson Scottsdale auction, which starts January 11.

What do they say about an old dog learning new tricks? After 20 years of putting the famous motorcycle's name on Ford F-150 special editions, now the Harley-Davidson logo will be on the 2020 GMC Sierra.

The motorcycle manufacturer continues its collaboration with the Tuscany Motor Company to build out the Harley-Davidson GMC Sierra, complete with the Harley name on the pickup's side and the bar-and-shield Harley logo all over, from the seatbacks to the tonneau cover. This will be the first GMC with the Harley-Davidson link, and owners can show that off with a unique center console bearing the Harley emblem and a numbered badge.

There are more than 65 edition-specific components in the truck, with the design taking inspiration from the Harley Fat Boy. The truck has 22-inch Harley-Davidson aluminum wheels, a tuned exhaust, and Harley badging and gauges, among other custom additions. It also features a tuned Fox performance suspension that lifts the truck a few inches.

There will be 250 of these pickups available at select GMC dealerships that are linked with Tuscany, priced at $94,995—nearly $2500 cheaper than the 2019 Harley-Davidson Ford F-150, by the way. Buyers will get the color choice of Onyx Black, Summit White, or Satin Steel Metallic. The special-edition pickup will be on display at the Barrett-Jackson Scottsdale auction this coming weekend.

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