Harrison’s moves to Cup series with Berry

Stewart-Haas Racing has finalized another sponsor for Josh Berry and the No. 4 team with Harrison’s joining Berry in the NASCAR Cup Series for two races.

Harrison’s, a clothing and footwear company, has supported Berry for past two seasons while he was a competitor in the Xfinity Series with JR Motorsports. He will be a rookie in the Cup Series in 2024 as he inherits the No. 4 Ford Mustang from Kevin Harvick.

Berry will carry the Harrison’s colors at Atlanta Motor Speedway (February 25) and the All-Star Race at North Wilkesboro Speedway (May 19). Additionally, Harrison’s will be a season-long associate sponsor for Berry.


“After racing against other Late Models with the Harrison’s name on them, it was an honor to represent Harrison’s in the NASCAR Xfinity Series,” Berry said. “We were able to win in our first year together. The Harrison family believed in me then and it’s incredibly heartwarming to have their continued support now at Stewart-Haas.”

Berry took Harrison’s to victory lane at Charlotte Motor Speedway in May 2022 and at Las Vegas Motor Speedway later that season.

“We’ve gotten to know Josh as a person and as a racer ever since he started winning Late Model races across the Southeast,” said Danny Harrison, president and founder, Harrison’s. “We enjoyed immediate success together and have been a part of many of his career milestones. We’re very happy to continue our partnership with Josh at Stewart-Haas as he competes for the rookie-of-the-year title.”

Stewart-Haas Racing announced on January 12 that SUNNYD will remain with the organization on the No. 4 car for Berry. The brand will sponsor Berry in several races, beginning with the Busch Light Clash at the L.A. Coliseum and the Daytona 500.

There have been two primary sponsors who have departed the organization after Harvick’s retirement. Hunt Brothers Pizza has moved to Team Penske with two-time series champion Joey Logano and Busch Beer signed a new partnership with Trackhouse Racing and Ross Chastain.

Story originally appeared on Racer