In helping us find our way, Google Maps has made us completely lost

The podcast 99% Invisible recently did an episode titled “Search and Ye Might Find” about internet search: Its history, how it increasingly fails to do its intended job, and its unintended consequences. One of those consequences was that we have increasingly turned parts of our memory over to search – for instance, relying on an old e-mail to provide my parents’ new address every time I send them a birthday gift or something in the mail. In the past I would’ve written it down in a physical address book or just made a point to remember it. Now? There’s Gmail search. I haven’t really needed to remember it.

Now, there’s another reason I haven’t really needed to remember that address: I actually know how to navigate to the place. There’s no need to type that address into Google Maps, and ergo I don’t need to memorize that address. That is an increasingly rare instance these days, however. People use Google Maps, or its Waze subsidiary, constantly. Places they’ve been to repeatedly, where they absolutely would’ve just remembered how to get to after a few back-and-forths, are still utterly lost to them without the nice lady from Google barking out orders. Basically, by ensuring that everyone gets where they’re going, Google Maps has made everyone absolutely lost.

As just one example, my wife would admit to not having the greatest sense of direction, but she still uses Google Maps to an extent that is just bewildering to me. She’ll go back and forth between our house and some place for weeks and months and still run Google Maps directions. Part of it does have to do with identifying, avoiding or mitigating Los Angeles-area traffic, but even after checking the map for red lines, the directions are engaged. I will give her credit, though. She quickly disregards Google Maps when the algorithm gets too cute, trying to shave off a minute of traffic-bound drive time by futilely making 15 left turns through slow suburban streets … or sending her down some narrow canyon road where she’ll inevitably get stuck behind another obedient Google sheep driving his masonry truck at 15 mph. That one's not a hypothetical.

You get the sense that the idea of a regular map is absolutely foreign to people. Put the in-car map to North Up orientation and just watch as the viewer’s eyes glaze over like you’ve just handed them a topographic survey of the surrounding landscape from 1889 annotated in Japanese. Hell, for all they know they’re looking at a map from Japan.

Oh, and good luck providing directions.