Yahoo Autos Here's How EVs Really Sold In 2023
There’s been a lot of narrative around EV sales and it may be hard to follow. Some are so pro EV that they’re willing to ignore the data and automakers changing strategies thats shows that EV sales have cooled off. The other side of that coin is those that don’t want EVs to succeed are celebrating this cooling off and shifting of strategies, ignoring that while sales slowed, marketshare grew.
The truth is sales topped over a million for the first time. In fact, sales totaled just about 2,292,859, well ahead of estimates. To paint a clearer picture of how EVs performed last year, let’s take a look at each automakers sales data.
Read more
25,039 total sales
Audi’s numbers are slick because the brand lists every single individual EV model, even though some models are variants of a main model line; for instance Sportback variants of e-tron models are listed separately even though the same isn’t done for gas powered models.
BMW
45,417 total sales
BMW doesn’t individually list the sales numbers of its i line of EVs since most are variants of gas powered models. That didn’t stop the brand from releasing its total EVs sales numbers though; 31.6 percent of those total sales (14,374) were in Q4 of 2023.
Fisker
4,700 total sales
Despite being an American auto company, Fisker didn’t release just how many vehicles it sold in the U.S. specifically. Instead, the company elected to release its total worldwide results. Fisker says it produced 10,142 of its Ocean EV (the only model sold right now.) Of those, 4,700 actually made it to customers.
Ford
72,608 total sales
Ford, which groups its EV sales under its Model e division, says sales for its three EV models are all up. The F-150 Lightning, Mustang Mach-E and E-Transit are all up 55, three and 18 percent respectively.
That works out to 24,165 Lightnings, 40,771 Mustang Mach-Es and 7,672 E-Transits. This sales increase makes sense as inventories of both the Mach-E and Lightning have greatly increased since 2022.
General Motors
75,883 total sales
GM has kept its EV sales numbers close to its chest the last few years; the company has had trouble ramping up EV production. Things may have changed though as the company says it sold 75,883 EVs in 2023, up 93 percent from 2022.
Looking at each brand, things get interesting. At Chevy, the Bolt and its EUV variant— both of which were discontinued for 2023 but will return for ’25 — sales were up 6 percent with 62,045 sold. Just 482 Blazer EVs were sold and 461 Silverado EVs.
At Cadillac, an increase in production and inventory was definitely on the brands side. Cadillac sold 9,154 Lyriq, 41 percent of which were sold in Q4. This is a massive 7,403 percent increase over 2022 when just 122 sold the whole year.
GMC Hummer EV sales were up as well. GMC moved 3,244 of the massive EV in 2023, a 270 percent increase over 2022.
Hyundai
46,917 total sales
That number is made up of Ioniq 5 (33,918) and Ioniq 6 (12,999) sales. The Ioniq 5 saw a 48 percent increase in sales vs. 2022. While Hyundai touts record sales for 2023, its EV sales made up just 6.2 percent of its total (801,195) sales.
Jaguar/Land Rover
2,978 total sales
Until the all new Range Rover EV debuts, JLR sells just a single EV in the Jaguar I-Pace. While the brands sold a total of 42,000 vehicles in North America in 2023, just 2,798 were the I-Pace.
Kia
19,992 total sales
Like its Hyundai parent, Kia also had a year of record sales. The brand sold 782,451 cars in the U.S. in 2023, it’s best sales year since 2021. The near 20,000 EV sales come from a combo of 18,879 EV6 sales and surprisingly 1,118 EV9 sales. While the Niro offers an EV variant, it’s not known exactly how many were sold as Kia includes the Niro EV into the Niro sales numbers as a whole.
The 19,992 sales of the EV6 and EV9 make up just 2.5 percent of Kia total U.S. sales in 2023.
Lucid
6,001 total sales
The startup EV maker announced that they actually produced 8,428 EVs, but just over 6,000 of those actually made it to customer hands. 1,734 of its EVs were sold in Q4 2023.
Toyota/Lexus
14,715 total sales
Like GM, Toyota is a juggernaut. The company sold 2,248,477 vehicles in 2023. But Toyota tries to be slick by grouping its EVs and Hybrid sales numbers together. Like other companies, it refers to them as “electrified vehicles” in its sales. Breaking those down, you see the brand is on a roll with its hybrid sales: 29.2 percent (657,327) of that total number are hybrids sales. But with just two EVs for sale in the Toyota BZ4X and its Lexus RZ sibling, the brand sold just 14,715 ( 9,329 BZ4X and 5,386 RZ) EVs.
