Honda reveals new 'H mark' logo at CES for future EVs

It’s not often that Honda reveals a new logo. In fact, it’s been about 43 years since we’ve seen a redesign of the familiar “H mark” that Honda so lovingly calls it. That changes today at the 2024 CES where Honda debuted a new H mark that is destined for future electric vehicles.

Do note the EV caveat there, too. Honda specifies that this logo will be coming to the “next-generation EVs of Honda,” which suggests the gasoline-powered vehicles in its current-day lineup won’t bear the new logo. They’ll presumably carry forward with the current logo, and while said mark has technically been the same since 1981, a light update at the turn of the millennium has kept it feeling relatively fresh.

Funnily enough, this new Honda logo is more reminiscent of the original H mark that was used throughout the 1960s (seen for comparison below, left) than of any other Honda logo. It looks like a revamp of that old-style look, giving it a retro vibe while maintaining a fresh and modern appearance. Honda says that it’s designed a new logo now to “commemorate the development of the next-generation EVs.” It only makes sense that the logo is revealed alongside two new electric concepts at CES named the Saloon and the Space-Hub. You can see the logo in action for the first time on both of those models in our reveal post here.