'Hot Wheels: Ultimate Challenge' TV Show promises car toys in 1:1 scale

Hot Wheels, the beloved toy car brand, is launching a new television show on NBC. It's not the first time the diecast vehicles have been on screen, but this time it's not an animated program aimed at kids. Hot Wheels: Ultimate Challenge appears to be a reality show about building life-size cars that capture the spirit of the orange track-tested toys.

If we understand the premise correctly, each of the episodes will feature Hot Wheels "superfans" competing against each other as they "[turn] a nostalgic car from their past into the life-sized Hot Wheels of their dreams." The show is hosted by former Top Gear US presenter and car guy Rutledge Wood, while the finished creations will be ranked by different celebrity judges on each episode. Guiding the personalities will be Dalal Elsheikh, a designer for Ford, and Hert Eugene Jr., an influencer in the drift scene.

Of course, as a reality show everything isn't going to be as straightforward as it seems. Producers will throw a wrench into the build with something called the Inspirationator 5000, which is described as "a larger-than-life vending machine that will rev up in each episode to present the Superfans with a twist in the road." No further details were provided.