Hyundai Evolve+ EV Subscription Program Gets You an Ioniq 5 for $899 Per Month

• Hyundai has launched a one-price app-based subscription service called Evolve+ EV, which includes insurance, roadside assistance, and maintenance.

• At launch, the available vehicle choices are the Kona Electric and the Ioniq 5, and the service is only available in seven cities across six states.

• Subscriptions for the Kona Electric start at $699 per month, with subscriptions for the Ioniq 5 starting at $899 per month.

Hyundai is jumping into the vehicle-by-subscription game, with the announcement of its new Evolve+ EV service. At launch the service is pretty limited in scope. The Kona Electric and Ioniq 5 are the only vehicles available to subscribers. The Kona starts at $699 per month, while the Ioniq costs $899 per month. Hyundai says Evolve+ is better than vehicle subscriptions offered by other manufacturers because subscribers can cancel at any time during the service, and there are no commitments beyond month-to-month payments.

That monthly price is intended to be all-encompassing, so it also includes registration, insurance, roadside assistance, and maintenance costs. Hyundai is launching the program in an effort to attract what it describes as the "EV-Curious" audience. The manufacturer hopes that by offering what it feels is a lower barrier of entry for potential EV shoppers, it will be able to increase EV adoption and awareness.

Each monthly term is considered 28 days and allows for 1000 miles. Going over that 1000-mile limit results in an additional charge of $20 per 100 miles until the 1500-mile mark; after that, things get expensive at $1 per mile. Any miles under the limit will be rolled over if you resubscribe to the service.