Hyundai Santa Fe
On unveiling the new Hyundai Santa Fe, its chief designer SangYup Lee talked about how much of a "big change" the model was over its predecessor, and how "outdoors culture" had become more mainstream, which he wanted the Santa Fe to reflect.
There’s even apparently a trend in Korea for campers to just kip in their cars rather than pitch a tent. Since Hyundai started out down this chunky, square-edged pathwith the new Santa Fe, the new Defender and Ford Bronco have arrived too. Practicality, squareness and ruggedness in these kinds of cars is very much in.