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Icon restomod 1970 Chevy Suburban has 1,000 horsepower, cost $1 million to build

Icon restomod 1970 Chevy Suburban has 1,000 horsepower, cost $1 million to build


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California-based Icon has unveiled its first Chevrolet Sububan-based build. The first model in a new range of resto-modded classics called Suburban Reformer Series is a one-off 1970 model with an extensive list of modifications, supercar-like power, and a price tag to match.

"[The] client wanted us to stretch creatively, which resulted in more aggressive performance and styling than we typically opt for. All these beautiful design touches were integrated with astounding performance and all the modernity one could hope for in a luxury vehicle," summed up Icon founder Jonathan Ward in a statement. It sounds like the anonymous customer is about to take delivery of one hell of a truck.

Icon started the project with a three-door Suburban that was unmodified down to the factory paint. Many would have driven it as-is, but Ward and his team saw it as a blank canvas for a one-of-a-kind project inspired by the less-is-more approach to design that characterizes the work of European designer Ludwig Mies van der Rohe. One of the first steps was adding a fourth door in the name of practicality. Icon then gave the exterior a subtle make-over that includes a one-piece grille machined from 6061 billet and HRE wheels wrapped by ZR-rated tires.