The NTT IndyCar Series and Parkside Collectibles have signed a three-year deal to produce a line of trading cards. It marks IndyCar’s return to the increasingly popular world of collectible trading cards for the first time in many decades.
The move follows Chip Ganassi Racing’s re-introduction of IndyCar-related trading cards at the onset of the 2023 season. Done in partnership with its sponsor The American Legion, proceeds from the cards were donated to support the Legion’s Be The One anti-suicide campaign for military veterans. RACER understands Ganassi’s charity-based card program will return in 2024.
At $10 per pack, Ganassi sends the full $10 to the Legion and pays for shipping. Starting on March 1, fans can purchase the series’ new for-profit card packs at the same $10.
“We are pleased to begin this new partnership with Parkside, which will re-introduce an IndyCar sports card collection and give fans a dynamic way to interact with the ascending stars of our sport,” said Penske Entertainment CEO Mark Miles.
“Sports cards have always been an engaging way to connect with athletes, and it is satisfying to know the elite, bold and brash personalities of IndyCar are once again represented through Parkside’s quality collectibles.”
According to the series, “Throughout the season, fans can expect a plethora of both online and in-person activations that will ignite their passion for IndyCar racing. Fans should be on the lookout during race weekends, where attendees can look forward to exclusive in-person experiences and chances to win limited-edition trading card sets. Simultaneously, their online communities will buzz with exciting social media contests and giveaways that offer fans a chance to win Parkside and IndyCar prizes.”
IndyCar says the cards will be available at the races, in retail card stores and at Parksidecards.com.