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ItalDesign reimagines a classic 1973 concept car from legendary designer Giorgetto Giugiaro

ItalDesign reimagines a classic 1973 concept car from legendary designer Giorgetto Giugiaro


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Fifty years ago, legendary designer Giorgetto Giugiaro debuted the first car in his famed "Asso" (Italian for "ace") series of concepts. The first in the series, the Asso di Picche or "Ace of Spades," was introduced in 1973 at the Frankfurt Motor Show. The radical design went on to inspire not one, but two rally legends, the original Audi Quattro and the Lancia Delta.

To honor five decades since its inception, the firm that Giugiaro founded, ItalDesign, has reinvented the original as the Asso di Picche in Movimento (the Ace of Spades in Motion). Described as an electric 2+2 coupe, the sleek form measures 184 inches long, about the length of a Lexus NX, and 77 inches wide, about the width of an Audi A8. However, its height of 48 inches is shorter than an Alpine A110's.