Jaguar deletes decade's worth of Instagram posts, fuels speculation

Jaguar has made the enigmatic decision of deleting about a decade's worth of posts from its official Instagram account. The company then fueled speculation by posting three close-up images that show the XJR-9 (pictured), a prototype that won the 24 Hours of Le Mans in 1988.

The three posts are captioned "flash back," "genesis" and "prologue," respectively. The first shows part of the cover fitted over the XJR-9's passenger-side rear wheel arch, the second shows the top part of the rear end, and the third shows a center-locking wheel. What's odd is that there is no big anniversary linked to the car: the XJR-9 won its last race during the 1989 season and it stopped racing shortly after.

And, even if there was a major anniversary for the firm to celebrate, what's the point of deleting hundreds of posts? We know that Jaguar hopes to become an electric-only brand by 2030, so it's not unreasonable to assume that it might want a fresh start, but that's three years away. And, why mark the beginning of what's marketed as new era with photos of a car that was powered by a mid-mounted 7.0-liter V12?