Jaguar Will Dive into EV Performance Market with New Grand Tourer

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Jaguar Will Dive into the EV Performance MarketJeremy Moeller - Getty Images

Jaguar isn't late to the EV game, as it launched its I-Pace back in 2019, but the English brand certainly hasn't kept the ball rolling, either. That will all change soon, though, according to Jaguar Land Rover CEO Adrian Mardell, as the executive hinted at a new all-electric, grand touring sedan coming shortly, Automotive News reports.

Details are scarce but the CEO explained that the impending model will be made for the U.S. market and comes with a price tag of more than $125,000. Set for production on Jaguar's Electrified Architecture, the now-Land Rover-separated brand will eventually extend its EV lineup to three dedicated models. Previous statements by Chief Creative Officer Gerry McGovern indicate that the EV could have as much as 434 miles of range and power output as high as 575 hp.

Addressing journalists on May 10, Mardell explained that this electric sedan will be part of Jaguar's brand re-launch, particularly in the critical U.S. market. Previously, Jaguar had success in America by targeting ultra-wealthy buyers and this all-electric, luxurious, long-range sedan is slated to do just that, according to Automotive News.


Jaguar didn't give a specific timeline or date for the reveal, though it's likely that the new EV model will arrive sometime later this year. From a design perspective, Jaguar is naturally calling this model a clean sheet design, though some inspiration was allegedly taken from its infamous E-Type sports coupe.

"You will salivate when you see the product. I am certain of it," Mardell said in an investor call on May 10.

JLR has had a decent 2024 sales year, up 17 percent in the first quarter of the year with 18,059 Jaguar units delivered. Notably, the internal combustion F-Pace accounted for 7,613 units of the over 18,000 units delivered last quarter. Similarly, the Land Rover branch of JLR is aiming to launch an electric Range Rover later this year, too.

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