Jeep CEO Details 'Brand in Transition' as It Prepares to Launch First EVs

• Along with introducing the new electric Wagoneer S and Recon EV this year, Jeep is lowering Compass and Grand Cherokee prices.

• Jeep CEO Antonio Filosa said that the gas-fed Jeep Wagoneer and Grand Wagoneer will prioritize Jeep branding instead of being a subbrand.

• Filosa also confirmed five product launches that include new models and existing nameplates with updates.

Jeep CEO Antonio Filosa says the brand will launch five new models in 2025 that will include new nameplates as well as updates to existing ones. With all those new models coming down the pipeline, 2025 is set to be an important year for the company. Still, Jeep's new CEO doesn't seem content with twiddling his thumbs until then. Before the new models show up, the brand is cutting the prices of popular models and preparing for the arrival of its first EVs.

Jeep Transitions and Cuts Prices

Regarding price cuts, the Jeep Compass now starts at $27,495, making it $2500 cheaper than its original 2024 MSRP. The lineup has also narrowed, with the Altitude, Red Edition, and High Altitude all gone. The Jeep Grand Cherokee gets price cuts too, with some trims now costing thousands less than earlier this year. For example, the entry-level Grand Cherokee Laredo's price is cut by $1500, while the Limited trim drops by $2325.

"The brand is in transition," Filosa said. "We need to do something on market preparation and market share because this is not where this brand deserves to be."

Jeep plans to launch its first two EVs before the end of the year, according to Filosa. The upscale Wagoneer S will come first. It's scheduled to enter production at some point in the second quarter of this year and start with a short run as a 2024 model before earning a full run in 2025.

Unlike the current internal-combustion Wagoneer and Grand Wagoneer, the Wagoneer S uses an electric powertrain. Jeep's initial figures claim the Wagoneer S is the quickest Jeep ever, with up to 600 horsepower and a zero-to-60-mph time of 3.5 seconds. The concept had an estimated driving range of 400 miles, but we don't yet know the expected range for the production version.